A technique used to identify the effectiveness of message variants sent to a given population. In information visualization, it may be used to identify the effectiveness of color schemes, inter alia.
A condition of the vision system wherein no colors are perceived, only shades of grey.
A measure of the sharpness of an image, the relative amount of detail, perceived by the eye
A color scheme by which colors close to each other on the color wheel are selected.
A condition of the vision system of significantly lower acuity or light perception than the average.
A property of color describing the perceived intensity of a given hue. Synonym: luminosity, intensity
A function portion of the brain that interprets the signals received from the perceptual processor
A variety of conditions of the eye wherein some or all colors are transduced differently from the majority of the population.
A property of lenses that correct the refraction of different colors so that light from a given plane focuses at the same focal point
A system for identifying a palette of colors
A system for describing colors, based on their properties. Common examples are the HSB and the RGB color spaces.
A color scheme by which colors are selected from opposite sides of the color wheel
A color scheme combing the triad and the complementary color schemes
An organ of the eye that perceives color, either red, green or blue
A type of data wherein the ratio of the values can be identified. These values are generally selected from the set of rational numbers or real numbers.
A visual means of analyzing or representing a set of data
The use of a variable scale in displaying the positions of elements in a visualization. For example, a map of the regions in a country might be distorted to show each region sized in proportion to the number of customers in that region, rather than according to its geographical size and position.
A condition of the vision system wherein written words are perceived differently from the intent of the author. A common issue is perceiving the letters of a word in a different order.
A technique for distorting a visualization so as to enlarge a portion of the image while maintaining a continuous view of the context of that portion
An area of the retina with a high concentration of cones. A shortened form of fovea centralis.
A color space defining colors by their hue, saturation and brightness
A property of color describing its perceived wavelength. Hue is described as an angle on a color wheel.
A visual means of communicating a message with the objective of informing or influencing a third party to decide or act in a certain way
A property of color describing the perceived intensity of a given hue. Synonym: brightness, luminosity
The motivation of an information visualization creator in creating a specific visualization
An organ of the eye that refracts and focuses perceived light on the retina
A functional portion of the brain in which a large number of images may be stored for a long time
A property of a body emitting light, such as a light bulb, measuring the amount of light it emits
A property of color describing the perceived intensity of a given hue. Synonym: brightness, intensity
A form of color blindness in which no colors are detected
A color scheme by which colors are selected from a single ray on a color wheel, having the same hue but varying saturation and brightness.
A type of data in which the values are labeled but they have no mathematical relationship among themselves. An example would be Asia/Europe/Africa. NB: the populations of these continents, for example, might be expressed as ordinal or continuous data, as distinct from the names of those continents.
A type of data wherein the values may be put in ascending or descending order. Examples might be: large/medium/small or 1/2/3.
A set of colors available for use by the creator of a visualization
The information delivered to the cognitive processor (the brain) regarding what is seen.
A functional portion of the eye that performs initial interpretation of the information transduced by the retina
A form of color blindness caused by a lack of cones sensitive to red. Blue and yellow or red and green, as well as other color combinations, may be difficult to distinguish.
The bending of light at an interface between two materials through which it passes, such as the surface of a lens. The degree of refraction depends on the wavelength of the light.
An organ at the rear of the eye in which rods and cones are embedded
A color space defining color by its relative red, green and blue components.
The set of principles of communication among actors that describe how a communication may inform, influence, persuade, engage or position those actors in a social-linguistic context
An organ of the eye that perceives lightness and darkness
The attributes of a set of data that make those data significant and noteworthy. A main purpose of data visualization is the identification of salient features.
A measure of the perceived intensity or purity of a hue
A monochromatic color scheme by which colors of different brightness but the same hue and saturation are selected.
A color scheme by which three colors are selected with hues equidistant on the color wheel
visual image store
A functional portion of the eye that briefly stores an image as perceived by the retina
A functional portion of the eye that briefly stores the information output by the perceptual processor